Newbury

Parkway

How do you reposition a mixed-use asset when markets evolve?

Parkway combines retail, residential and public realm. The role covered pre-completion mobilisation, leasing strategy, apartment sales, estate set-up and long-term asset management through changing market conditions.

Independent thinking applied

The asset was managed flexibly through the financial crisis, Covid disruption, loss of anchor tenants and external wall remediation. Market-facing leasing decisions helped rebase the centre around occupier demand and local catchment needs.

Outcome

• Delivered commercial and residential mobilisation
• Managed apartment sales and retained residential interests
• Rebased retail strategy after anchor store closures
• Supported new national occupiers and local tenants
• Created options for leisure and wider uses

Strategic asset management is most effective when commercial flexibility is embedded from the outset.